From Finance.yahoo.com http://yhoo.it/dE3QNd
Newspaper ads sag to a 25-year low in 2010.
Newspaper advertising falls to lowest level since 1985 despite gradual easing of 4-year slump
SAN FRANCISCO (AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Advertisers spent $25.8 billion on newspapers' print and digital editions last year, according to figures released Tuesday by the Newspaper Association of America. That's the lowest amount since 1985 when total newspaper advertising stood at $25.2 billion.
After adjusting for inflation, newspaper advertising now stands at about the same level as nearly 50 years ago. In 1962, newspaper advertising totaled $3.7 billion, which translates to about $26 billion today.
Author's Note: Many times the public stories of a changing industry can be easily seen in the underlying data. The data for the chart comes from the Federal Reserve. Note how each of the years are a continuous decline. Also note that 2011 starts off lower than the preceding years on the chart. This chart shows no sign of changing course. The Newspaper industry is in dire straits.
© 2011 Jim Lindell - Thorsten Consulting Group, Inc.